Touch panels have become an integral part of mall promotions, providing engaging and interactive experiences for shoppers. Here are some notable interactive cases.
Interactive Product Displays
Many malls use touch panels as interactive product displays. For instance, in a high - end fashion store, a large touch - screen panel is placed near the entrance. Shoppers can browse through the latest fashion collections, view detailed product images, and access information about sizes, colors, and prices. The touch panel also offers virtual try - on features using augmented reality (AR) technology. Customers can select an item of clothing and see how it would look on them by simply standing in front of the panel, which has a built - in camera. This interactive experience not only attracts customers but also helps them make more informed purchasing decisions. In a technology store, touch panels are used to showcase the features of the latest smartphones, tablets, and laptops. Shoppers can test the devices' functions, such as the camera quality, touch - screen responsiveness, and software applications, directly on the touch - panel display.
Promotion and Event Information Kiosks
Malls often have touch - panel kiosks dedicated to providing promotion and event information. These kiosks are strategically placed near the main entrances or in high - traffic areas. Shoppers can use the touch panels to search for ongoing sales, special offers, and upcoming events in the mall. The kiosks are designed with an intuitive user interface, allowing easy navigation. For example, a shopper looking for a discount on a particular brand can simply enter the brand name in the search bar on the touch panel. The kiosk then displays all relevant promotions, including the location of the store, the discount percentage, and the expiration date. Some kiosks also offer loyalty program information. Shoppers can check their loyalty points, redeem rewards, and sign up for new loyalty programs directly on the touch panel.
Gaming and Entertainment Stations
To enhance the shopping experience, malls sometimes install touch - panel - based gaming and entertainment stations. In a family - friendly mall, there may be a touch - screen game area where children can play educational games, puzzles, and interactive stories. These games are designed to be fun and engaging while also promoting learning. Adults can also participate in interactive quizzes related to mall - wide promotions. For example, a quiz may ask questions about new product launches in the mall, and participants can win prizes such as gift cards or free samples. These gaming and entertainment stations not only attract more foot traffic but also create a more enjoyable and memorable shopping environment.
